Salsa Sound Back at IBC in 2021

After a year of cancellation, disappointments and living online we are excited to be returning once more to IBC in December 2021.

IBC has always been a great show for us with many opportunities to meet new clients, colleagues in the industry and old friends on the show floor or over a good meal at one of Amsterdam’s many fine eateries. It is always a treat to catch up on what is happening in broadcast tech at the show with many companies showcasing fresh releases and new products.

Salsa Sound is of course no exception – following an intensive development period we will be showcasing our new MIXaiR software for the first time. MIXaiR simplifies and enhances any broadcast using AI to automate the production of multiple bespoke simultaneous immersive sound mixes for different platforms or different audiences. On-field sound, immersive crowd, multiple commentaries – all automated using AI processing, all automatically compliant to international loudness standards.

Watch this space or contact is for more information on MIXaiR, and visit us at the show for a demo of even more cool new features and a chance to get hands-on with the next generation of broadcast audio technology.

IBC 2021 will take place at RAI in Amsterdam on 3-6 December 2021

MORE news
Virtual crowd solution for games behind closed doors
AI audio mixes for immersive, immediate broadcast through multiple channels
Real Time Sports Data
AI driven on-pitch sound detection and presentation
Object-Based Audio
On pitch sounds captured and tagged in real time
Fan Experience
Bespoke cross-platform fan sound experience

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