Fan Experience

Bespoke cross-platform fan experience

A Premium Fan Experience Through Premium Audio

Salsa helps to bring the stadium experience to fans wherever they are across media platforms and devices. Bespoke sound experience and immersive 3D sound help create a raw and emotive fan sound across OTT and digital for those who may not be able to get to the stadium.

Using MIXaiR™ with some additional spatial audio microphones you can bring the sound and feeling of being in the stadium so that remote fans can get the experience of being in the stands of the team they love.

In addition to immersive in-crowd sound and on-pitch sounds, MIXaiR also enables you to offer your clients/fans the ability to swap crowd streams so they could even experience being in different parts of the stadium. Additionally you can offer different commentary options (biased, non-biased or none at all).
And all of this is handled completely automatically by MIXaiR™.

Like being at the game - wherever you are
Our system automatically creates enhanced pitch mix combined with immersive crowd
multiple mixes
As many different simultaneous output mixes as you like in multiple formats
remote or local
Can be facilitated on premises or in the cloud for maximum flexibility
compliance covered
Loudness compliance managed automatically on outputs to ensure adherence to the relevant standards/platform
easy integration
AES-67, MADI, ASIO, SDI, SRT, NDI input/output connectivity  
different commentaries
Multiple automatic mix outputs for different commentaries and crowd feeds for unique fan experiences
Create multiple mixes for different devices and audiences.
Easy to manage, field tested and proven to deliver.
New features and functionality available on request.

"The broadcast sound is like watching an old game but this sounds like being there live."

Fan feedback

Fan Experience creates an immersive sound that draws supporters in, wherever they are. Contact us to find out how it can help better engage with your audience.

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Virtual crowd solution for games behind closed doors
AI driven on-pitch sound detection and presentation
AI audio mixes for immersive, immediate broadcast through multiple channels
On pitch sounds captured and tagged in real time