Salsa Sound was born when Rob Oldfield and Ben Shirley patented their suite of AI tools for audio source detection.
Realising the huge impacts these technologies could have on sports broadcasting the pair started showcasing how responsive, automatic audio mixing could enhance the experience of watching sport on TV or online.
Immediately the market responded and Salsa Sound started working with Manchester City Football Club, the Department for Digital, Culture, Media & Sport, BT and many others.
During the pandemic the team worked with broadcasters to create crowds in empty arenas and stadiums with their award-winning vCROWD technology.
As fans return, Salsa Sound are working with sports clubs and broadcasters to deliver immersive and exciting audio mixes for major sporting events around the world.