Bespoke sound experience and immersive 3D sound help create a raw and emotive fan sound across OTT and digital for those who may not be able to get to the stadium.

The main premise of object-based audio is to keep the audio components separate right through the signal chain with accompanying metadata describing location, source type and other characteristics.

Salsa Sound technology uses audio analysis, bespoke deep learning and triangulation methods to accurately determine what is going on on the field-of-play and where it is taking place using just microphone inputs.