Creating A ‘Fan Experience’ Sound Mix with Manchester City FC

Ben Shirley
2 Minute Read

Partnering with Manchester City FC we adapted our automated live sport mix solution (MIXaiR) to provide an enhanced immersive ‘Fan Experience’ headphone mix for games on City’s digital platforms. We virtually put fans in the best seat in the Etihad stadium from the comfort of their own homes using a fully automated enhanced sound mix.  

In a poll of 565 of the club’s fans, 2 in 3 stated a preference for Salsa Sound’s immersive audio mix due to its heightened atmosphere and feeling of being at the stadium

how we did it

Salsa Sound have become important innovation collaboration partners supporting our Media team to develop new, immersive media formats that improved the experiences of Manchester City fans globally.

Head of Research & Insights, MCFC

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